Overview
Stanley needed a website that could keep up with the popularity and demand of the Stanley tumbler at a global scale without losing momentum through a lengthy design process. Strategic, incremental releases of new features over nine months made sure that the business could hit sales goals and the brand was given opportunities for storytelling and expansion through a comprehensive redesign, all while expanding into new international markets.
Client
Stanley 1913
Industry
Consumer Goods
Service
Content Strategy
Art Direction
UX / UI Design
Development
Agency
Elva
Endless Colors, Endless Creativity
Stanley collectors are all about the next exclusive color. The new site focuses on expressing colorways through energetic lifestyle imagery and an extensive library of modular site components. With nearly 100 product launches a year, the design system gives merchandisers nearly limitless possibilities to build pages for new product categories and releases that highlight colors and features.
The Next Era
The new design and site architecture sets Stanley up for scalability expansion with the introduction of Stanley’s first apparel collection of Bear Wear caps, hoodies, tees, and socks. The site seamlessly celebrates Stanley’s rich brand legacy and classic products alongside new offerings as Stanley becomes a true lifestyle brand.
Stanley Goes Global
Social integration, video capabilities, and localization-friendly user experience help Stanley promote collab partners like Olivia Rodrigo, Barbie, and Lionel Messi that reach a global audience. No matter where customers are, the streamlined interface and purchase flow allows them to shop the enormous variety of sizes, colors, and exclusives available.
