Overview
Logitech G focuses on pushing the boundaries of performance to elevate gaming to the next level. The G923 Pro Wheel was no exception and needed a launch site that drove conversion and imbued the feeling of the game into the page. The final design highlights features, details, and technical advancements and uses rich media to convey an immersive racing experience—the complete package to appeal to serious racing gamers.
Client
Logitech
Industry
Electronics
Service
UX / UI Design
Content Strategy
Agency
Elva
Realism Unleashed
The launch site first featured a teaser page for early-access email collection before the big reveal. At launch, the full experience opened with video content that conveys the energy and sense of realism that new wheel brings to the game at first glance. The action continues throughout the page with an interplay of interactive and still components that build excitement, inform, and drive to purchase.
Tech Up Close
Creative cropping of product assets make the wheel feel larger-than-life and display the attention to detail that went into the product design. Videos that show the wheel in action help gamers understand the simulation advancements of Logitech’s TRUEFORCE technology that make the game feel more real than ever before with haptic force feedback.
More Gear, More Possibilities
The innovations don’t stop with the Pro Wheel. The page also highlights other Logitech G products that are compatible with the wheel through cross-selling modules to display the breadth of options available for gamers to fully build, expand, and customize their ultimate simulation setup.
