Overview
NEON Rated, the film studio behind Parasite and Spencer, was looking for a branded Video-On-Demand website for movie streaming and purchasing to launch with an upcoming feature film release. The resulting experience goes beyond online streaming to include TV and mobile apps, ecommerce capabilities, and a design language that provides structure for content and creative customizability for each movie.
Client
NEON
Industry
Entertainment
Service
Art Direction
UX / UI Design
Agency
Elva
Films in Focus
The NEON Cinema design system lets the artistry of each film take center stage using a bold yet neutral theme to allow featured stills and movie trailers to pop. The movie landing pages shift the ambiance by providing a template for content that can be visually customized through color to match the aesthetic and atmosphere of each movie.
Stream, Shop, Explore
Options to rent or purchase movies are easily accessible throughout the UI for direct streaming on the site, but for those looking for more, director statements, galleries of movie stills, and behind the scenes featurettes are readily available. The biggest fans can also purchase movie merchandise using integrated ecommerce.
A NEON Ecosystem
The website was only the beginning. The NEON Cinema app offers movies on the go using the core user flows from the website combined with a UI optimized for mobile devices. A TV streaming app for Apple TV and Roku devices was also developed for home viewing, making the collection of NEON films and content viewable anywhere, anytime, on any screen available.
