Overview
A newcomer on the whiskey scene, Oak & Eden sought an online presence that stood out from the rest and highlighted their fresh take on the whiskey aging process through a vibrant design. Visitors quickly realize Oak & Eden isn’t the run-of-the-mill whiskey brand with a site that celebrates the spirit of creation and innovation at the heart of the brand.
Client
Oak & Eden
Industry
Liquor
Service
Art Direction
UX / UI Design
Development
Agency
Elva
A Reimagined Classic
Oak & Eden’s in-bottle finishing technique using a spiral oak “spire” inside the bottle has produced award-winning whiskeys from the brand’s beginning. Images of the spire and bottles as primary visuals alongside modern typography, asymmetrical layout elements, and motion show how unique and special this whiskey is in the market while telling the story of the brand.
Whiskey Wisdom for All
Beyond showcasing products and processes, the site is set up as a content destination drawing users back regularly to see what’s new and exciting in the world of craft whiskey. Oak & Eden partners with brand ambassadors to create one-of-a-kind flavors, crafts and shares cocktail recipes, and posts whiskey wisdom and tips on a regular basis, all of which have a place on the site.
Personalized Spirits
Oak & Eden’s Bottle Builder takes creativity a step further with a one-of-a-kind experience inviting guests to take the reins of their whiskey journey. The bespoke UI guides them through the steps of mixing and matching whiskeys, oak spires, and infusions to create a custom bottle. Whether crafting the perfect gift or adding a unique bottle to a personal collection, the Bottle Builder brings the spirit of creation behind the Oak & Eden brand to life in an unprecedented way.
