Overview
What started as a mobile game became an ongoing partnership with The Pokémon Company spanning multiple games, apps, websites, videos, and more for a brand that brings joy to millions of fans worldwide. Each new expereince pushes the boundaries of creativity while staying true to the brand’s spirit.
Client
The Pokémon Company International
Industry
Gaming
Service
Concept Development
UX / UI Design
Game Design
Agency
Mile Creative
Little Trainers Welcome
Pokémon Playhouse introduces the youngest demographic to the world of Pokémon. Featuring a new illustration style created specifically for this experience, kids can hatch, nurture, and play with over 50 iconic Pokémon characters in 6 mini-games, 3 original interactive storybooks, and an open-play playground.
Adventures in Cubes
The cube art style of the characters and landscape on Tumblecube Island drove the concept behind the Pokémon Quest marketing site. 3D models from the game were used to create an interactive map experience online that mimics gameplay and highlights the new brand style with moments of surprise and delight. The technology behind the site is mobile optimized to give the same, fun-filled experience to any visitor, regardless of device used.
Play Like a Master
Collecting is only one part of the Pokémon Trading Card Game, playing is another matter. These easily digestible, short-form videos teach aspiring Pokémon Masters in the 10 to 12 year old demographic the essential rules of the game through conversational instructions and compelling visuals. The narrator follows along turn-by-turn through an example game, explaining the anatomy of a card, how to setup play, basic attacks and strategy, and (of course) how to win.
